Pop-up

blog

OUT WITH THE OLD AND IN WITH THE NEW... TO YOU!

MAKING THE CASE FOR VINTAGE & SUSTAINABILITY IN THE NEW YEAR

While taking some much needed R&R over the holidays, I started making some keen observations about my past year’s spending. I began to realize that running Neutral Ground had become more than a business. It was actually influencing my lifestyle. Sustainability, a big current day buzzword, was seeping into how I purchased everything. 

Now, one might think that being a vintage and designer curator, I’d be the sustainability queen. But in all honesty, my initial take on wearing pre-owned pieces had more to do with style and not being a follower than it did with the environment. It also had to do with my opinion that a level of craftsmanship and quality was missing in modern day wear.

The detailing on this  Geoffrey Beene silk twill dress  is impeccable. You don’t find self covered buttons and welt buttonholes in typical garments anymore.

The detailing on this Geoffrey Beene silk twill dress is impeccable. You don’t find self covered buttons and welt buttonholes in typical garments anymore.

Yet, as I delved deeper into this work last year, I began to realize so much more about the fashion industry and the waste and exploitation that goes into mass production. 

When I went on buying trips, far too often I’d come across fairly new pieces from H&M, Forever 21 and similar fast fashion chains promoted as “vintage”. Not only is there nothing vintage about an item produced and discarded in less than a year, the majority of these items are cheaply produced on the backs of poorly paid women and children in developing countries. 

So while seeking items for personal wear, I started making a concerted effort to buy vintage and pre-owned from people whose taste I admired. Or, I’d purchase interesting pieces from small, local makers. I was meeting so many at the pop-ups I was participating in, I felt like a new and exclusive world was opening up to me. I also felt a personal connection to these creatives and was delighted to support them. 

Oversized knit cardigan from SF shop  Relove  and  Ungaro blouse  and Missoni pants from Neutral Ground.

Oversized knit cardigan from SF shop Relove and Ungaro blouse and Missoni pants from Neutral Ground.


Then slowly this ethic started seeping into items I’d buy for my home, my skin and beauty products, and the gifts I’d purchase for family and friends.

A roundup of some items I gifted this holiday from small female business owners. (Clockwise from the top)- A  Sseko  purse from  Alyce on Grand , the Unity tee from  Owl n Wood  and an  Unoeth  leather tote.

A roundup of some items I gifted this holiday from small female business owners. (Clockwise from the top)- A Sseko purse from Alyce on Grand, the Unity tee from Owl n Wood and an Unoeth leather tote.


All of this to say, through my work I am slowly becoming more of the person I want to be in this world- someone who recognizes style and social responsibility can work hand and hand.

So I challenge you to make a statement this year through sustainability. Be it in your wardrobe, your home, the products you use on your body, the foods you consume-  they can be both beautifully unique and beneficial for our world.

XO- Alysha

NYC POP UP

Neutral Ground is doing a bit of traveling this summer, but isn’t that what summers are for?

As an entrepreneur, however, you’re always working, even when you’re not. So, we’ve been trying to infuse vacations with a little bit of business AND pleasure. This led to our very first Neutral Ground NY pop-up!

Shot in DUMBO (Down Under the Manhattan Bridge Overpass)

Shot in DUMBO (Down Under the Manhattan Bridge Overpass)


The event was thrown at the Afrochateau, a.k.a. the fabulous home of my immensely talented  photographer friend, Kelly Marshall

A small view of the set up, with one of Kelly’s photos from the  Louvre  as a back drop. The  Carters  aren’t the only ones in the know.

A small view of the set up, with one of Kelly’s photos from the Louvre as a back drop. The Carters aren’t the only ones in the know.

Kelly showing them how  plaid  is done. 

Kelly showing them how plaid is done. 


IMG_1366.jpg
Sparkle really had a moment. These pieces are gone, but there are more  sequin  and  beaded  pieces where these came from.

Sparkle really had a moment. These pieces are gone, but there are more sequin and beaded pieces where these came from.

IMG_1384.jpg
Accessories  also had a moment and here again, shine got a close up.

Accessories also had a moment and here again, shine got a close up.


I NY.png

To sum things up, Neutral Ground couldn’t have had a better NY homecoming. We worked hard, we played hard, and came back with tons of inspiration. 

If you like what you saw in the pics, please be sure to visit our shop. We sold those specific pieces, but we have many similar ones. 

And we were in NY for goodness sakes, so don't think we didn't do some shopping. We've got new items in the online store too! 

XO- Alysha