About

 

THE BRAND. 
Neutral Ground was established in 2017 by Alysha Cassis-Shaw. Following her studies at the Fashion Institute of Technology and extensive experience in fashion design and development, she moved from New York City to California in 2014. While living in the San Francisco Bay area, she identified an unmet demand in the vintage market, and the brand was born. After several prosperous years in California, Alysha made the bold decision to relocate to Lisbon, Portugal, in 2024, where she now resides.

Neutral Ground actively avoids fast fashion and prioritizes well-made items from natural fabrics. All pieces are personally and intentionally selected. The curation is elevated.

Each piece in the collection is quality-controlled, showcasing a modern color scheme—primarily neutral tones highlighted by metallic touches and occasional bursts of color. Neutral Ground is for the stylishly conscious.

THE FOUNDER.
Why not go to the source? A question that founder Alysha Cassis-Shaw asks when sharing why she started Neutral Ground.

Her interest in fashion started at a very young age— her mother was an avid sewer, and made a lot of her clothes growing up. Before she was old enough to use a sewing machine, she was hand-sewing items for her dolls, her pets, and eventually herself.

I loved the idea of creating things no one else had.
— Alysha Cassis-Shaw

Her first real break in the fashion industry was when she was hired as a production assistant at the legendary house of Halston. It was here that her interest in vintage really grew after spending hours researching vintage archives to develop the Halston collections. Not only had these items stood the test of time, but they were the basis upon which so much of modern fashion was built. 

I really became enamored with how things used to be made- the craftsmanship, the beauty you often saw inside and out, the individuality of items. It was then that I began to incorporate vintage into my wardrobe more and more.  

— Alysha Cassis-Shaw